Josh Mellor on Instagram: "This isn’t a real skincare brand. I built it using Freepik’s AI studio. A visual story built around one idea: Care, not correction. Skin, seen as it is. The product? The packaging? Still present. Still considered. But not everything. Step One Calibrate the master prompt. A familiar, functional, and repeatable structure. Swap in the camera, subject, lighting, colour treatment, and any post effects. For this shoot, a Leica Q2 paired with an 80mm prime will work best. It