American Eagle sparked a firestorm online late last month when the clothing company released a commercial featuring Sweeney, an actress known for her roles on Euphoria and The White Lotus.

An American Eagle ad featuring actress Sydney Sweeney drew criticism in July for its tagline “Sydney Sweeney has great jeans,” a pun on “jeans” and “genes.” For Asian American and Pacific Islander (AAPI) communities,

Despite backlash against American Eagle's 'Sydney Sweeney Has Great Jeans' ad, it shows a shift to traditional, sales-focused advertising and a move to the middle.