These tools can show how often your brand is cited across GenAI platforms like ChatGPT, Perplexity, and Google’s AI Overview. If your measurement ...

I was reticent to have an agency TikTok account. A test-and-learn culture Having an agency profile was new, so the team has ...

Good and Bad PR: Co-op’s crisis comms fail, Zuckerberg goes silent and Red Arrows surprise newlyweds 17 July 2025 Andy Barr, Season One Communications ...

Over the past couple of years, many large companies have had to become more cautious about what they say around their sustainability commitments, investments and the way that such long-term change is ...

PR and crisis PR professionals give their advice on what a good CEO statement would look like in the aftermath of Astronomer CEO's Coldplay kiss cam… ...

However, despite a global ad reach of 606m the research also found that its $1.2 billion in annual ad revenue in 2024 accounted for only 0.4% of the total social media advertising expenditure, meaning ...

We asked a range of sports PR professionals to give their view on the standout PR examples from this year’s tennis: Royal Box memes Jamie Nagioff,… ...

Some might say I took his advice a little too enthusiastically, and have enjoyed travelling to multiple countries, spending time with deskless workers,… ...

When it comes to working for an agency or in-house, over two thirds (67%) show a preference for in-house roles, as agency professionals are “eager to move”, according to research. The data, from The ...