Magnite is making a play for pause ads. On Tuesday, the advertising platform announced the introduction of pause ads into its ...

It’s time for a smarter approach to measurement that focuses on more than short-term outcomes, says The Home Depot's Melanie ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

In an era marked by generative AI, algorithmic optimization and an obsession with outcomes, cloud infrastructure has become a ...

Sillicon valley bigwigs are getting into SuperPACS; turns out, shaming AI companies sorta works; and UK publishers are going “consent or pay.” ...

Presearch is a decentralized, privacy‑first search engine that pays users in its own crypto – but also runs an ads business.

Spotlight recently partnered with Cheil UK to help the agency give its clients better insights that they can use to stand out ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Remember when you could update your privacy disclosures and be in good shape for a few years? Well, those days are long gone.

Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice?