rganised by Marketing + Media Alliance (MMA MENA), the awards ceremony brought together agencies, brands and industry leaders to recognise achievements across purpose, performance, creativity, ...

Eyewa’s Saudi National Day 95 campaign delivered significant impact across awareness, engagement, and in-store traffic.

Majid Al Futtaim's Michelle Walsh, shares a deep dive into the making and results of Mall of The Emirates' 20-year ...

The Vantage's Phil Smith talks about Saudi Arabia’s real estate reform and discusses marketers' responsibility in this space.

LEVA Marketing Management's Mariam Elsayed explains why healthcare marketing is not about convincing clients to take an ...

The marketing campaign utilised the Infobip Vocalize feature, an AI-powered voice game, in which users competed to win a ...

SpeakUp's Helen Kareva says that while AI is here to stay, people still respond strongly to good ideas, honesty and ...

Sabbagh talks to Campaign Middle East about how brands can participate in culture without losing identity, and balancing ...

The Justlife brand refresh was rolled out across digital, OOH, in-app, website, print, social, branded vans, in-home flyers ...

AppsFlyer reveals at MAMA Dubai 2025 how the UAE app economy is moving from growth through acquisition to loyalty, profitable ...

C&B team takes a look at the new era of permission exhaustion, sharing how brands can demonstrate value to users instead. What’s actually happening When your phone asks for the 15th permission of the ...