Canada's Bell Media is hoping that adding news content into its streaming service Crave will "attract and engage new ...

Order up! Ahead of the upcoming Season 8 finale of CTV Original series MASTERCHEF CANADA, it was announced today the return of the hit competition series for Season 9. The deal for the new season was ...

Retail media networks use first-party shopper data and retailer ad inventory to target high-intent buyers and generate new, measurable revenue.

CTV spending is flattening, performance is plateauing and buyers are hesitant to push budgets further because they cannot see what they are buying.

Total linear core TV ad revenues are expected to land at $55.2 billion in 2025 - down 7% vs. 2024 - and to fall 6% to $51.6 billion next year and 8% to $47.9 billion in 2027. The only part of total TV ...

CTV 1 and Origin Media are working on different, but complementary, solutions that aim to turn streaming platforms into ...

Is it just me, or do third-quarter earnings always seem especially strange? My theory: It’s because they’re typically released at the end of the year, but most don’t contain any actual end-of-year ...

DirecTV Advertising has rolled out DirecTV Elect, a next-generation digital platform powered by AI and designed specifically for political advertisers looking to reach connected TV (CTV) audiences.

The Channel 2 Weekend News Team presents a report of local and national news events, along with the latest weather forecast and sports updates. Passenger who died on Carnival cruise ship identified as ...

The Interactive Advertising Bureau (IAB) is working to establish connected TV (CTV) media as a performance channel, and has released its first guidelines mapping out how the implementation of ...