Gap has launched its holiday campaign, ‘Give Your Gift,’ building on the momentum of last season. The initiative celebrates ...

Its pitch to performance-driven D2C brands, agencies, and enterprise teams is straightforward: turn advertising from a ...

Farmley has released a new brand film featuring Bandish Bandits actors Ritwik Bhowmik and Shreya Chaudhry in a light-hearted ‘jugalbandi’ centred around its Date Bites range. The video blends humour ...

A few Mondays ago, I got a call from a young team member. “I won’t be coming in today. Rough night,” she said. “Are you unwell?” I asked. “Sort of. Hangover,” she said. There was no drama, no guilt.

When Hewlett Packard (HP) decided to in-house its global digital media operations, PHD didn’t lose a client; it helped create one. The Omnicom agency designed the 12-month transition roadmap itself — ...

Today’s brand experience landscape is more fragmented than ever. But Havas Red argues, that fragmentation has become its superpower. In its latest global white paper, the agency explores six ways ...

Much before ‘content’ became the buzzword, India’s small screen had characters. And among them was a young Delhi boy with a sharp nose, mischievous smile and boundless energy. He was Shah Rukh Khan, ...

A few months ago, a little-known AI research lab built a model that could detect early signs of Alzheimer’s from voice samples with staggering accuracy. It never made headlines. Why? Because the story ...

WPP has promoted Elav Horwitz, executive vice-president, global head of strategic partnerships and AI solutions, to chief ...

New ad spots for Yahoo DSP were released this week as part of the demand-side platform’s multichannel Expect Results campaign ...

Most brands try too hard to convince. Kids remind you that when something feels good, it doesn’t need explaining.

APAC, excluding Japan, posted the steepest global decline.