Athletes Are Winning the NIL War and the NCAA’s Losing Control originally appeared on Athlon Sports.

Few coaches have publicly addressed the challenges posed by NIL as directly as the Maryland Terrapins' head coach, Mike Locksley, who recently acknowledged that his 2023 season was

On July 24, President Donald Trump signed an executive order attempting to create national NIL standards pertaining to NCAA sports.

Collectives will be treated like other “valid” businesses by the NIL Go clearinghouse. The post House v. NCAA Lawyers Reach Agreement on NIL Collectives appeared first on Front Office Sports.

Jul 24, 2025; Las Vegas, NV, USA; Iowa head coach Kirk Ferentz speaks to the media during the Big Ten NCAA college football media days at Mandalay Bay Resort. Mandatory Credit: Lucas Peltier-Imagn Images / Lucas Peltier-Imagn Images

NCAA President Charlie Baker offered support for a bill that would empower the organization to enforce a multibillion-dollar legal settlement, adding that he is only seeking a limited shield from antitrust liability.

The NCAA’s efforts to allow athletes to earn money from personal endorsement and sponsorship deals are stuck in limbo, and June is shaping up to be a potentially busy and important month for ...

This decision comes after the settlement made it clear that collectives would be done and any player payment would be filtered through the College Sports Commission. So, what does that mean?Well, in simple terms,