Macworld If you’re in the market for a new iPhone, Amazon’s Prime Day sales might be a good time to find a deal—with a few caveats. In the U.K., you can find the latest iPhones at Amazon and at other resellers.

Best Apple deals for Amazon Prime Day, from AirTags to iPads - Everything from iPads and AirPods to Apple Watches have been reduced

The key to finding great savings on phones during Prime Day is to not necessarily restrict yourself to searching Amazon's sales. Don't get me wrong — Amazon will offer a number of notable discounts on phones, particularly Android devices. And in many cases, those phones will be unlocked so you can take them to the wireless provider of your choice.