I wrote last week about the secrets of getting the best ROI when you sign up for pay-per-click advertising. Dave Carlson, CEO of GoToast.com, which manages pay-per-click bidding for clients, revealed ...

The pandemic is resulting in underlying structural changes to the U.S. economy. That obviously includes a tectonic shift towards ecommerce. In August, ecommerce spending grew 42 percent year-over-year ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Opinions expressed by Entrepreneur contributors are their own. Pay-per-click (PPC) advertising can be an effective way to drive traffic to your website quickly, but small businesses too often make ...

Many moons ago, I decided that I would try a newfangled (at the time) thing called “pay-per-click” advertising. It sounded great, especially given that I had just been burned by mass media advertising ...

If you're using pay-per-click ads, check out these tips for protecting your business against click fraud. When you run a business, you need to advertise. And when you advertise, you may choose to go ...

Hyper Dog Media, a Denver-based digital marketing agency specializing in search engine optimization and pay-per-click advertising, has been featured in VoyageDenver’s Hidden Gems series, spotlighting ...

Pay-per-click (PPC) advertising is the biggest lead-generation breakthrough to come about in a long time. For small and midsize companies, in particular—and thanks to its ability to narrowly target ...

CrestPulse Launches Pay Per Click Services in Pittsburgh, offering a One-Week Free Trial to Help Businesses Increase Their Online Visibility and Drive Traffic ...

Michael Kanellos is editor at large at CNET News.com, where he covers hardware, research and development, start-ups and the tech industry overseas. CARLSBAD, Calif.--Pay-per-click advertising has ...