Strategies to mitigate global climate change should be grounded in a rigorous understanding of energy systems, particularly the factors that drive energy demand. Agent-based modelling (ABM) is a ...
This course is available on the MRes in Management (Marketing). This course is available with permission as an outside option to students on other programmes where regulations permit. This course uses ...
In an industry where consumer tastes seem to evolve at pace, understanding what people want before your competitors is a powerful advantage. That’s where AI is stepping in, spotting emerging trends on ...
Von Neumann-Morgenstern utility theory is a promising method to measure and model consumer preference. Its theoretical foundations provide explicit risk measures and testable behavioral conditions for ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In 2020, the pandemic wreaked havoc on businesses. Many companies were forced to shutter ...
Investigating sustainable consumer behavior, new research highlights emotional and cognitive drivers, with neural loyalty ...
A change in pricing at a popular discount chain reflects a shift in consumer behavior. Dollar Tree was once known for having a singular price of $1 on all items before increasing its price points to ...
This course is available on the MRes in Management (Marketing) and MRes in Management (Organisational Behaviour). This course is available with permission as an outside option to students on other ...