The basis of social learning theory is simple: People learn by watching other people. We can learn from anyone—teachers, parents, siblings, peers, co-workers, YouTube influencers, athletes, and even ...

Behaviorism was born from research done by Ivan Pavlov in the late 19th and early 20th centuries. Pavlov’s research into animal digestion led to the recognition that the animals that were being ...

Marketers yearn to be able to read their consumers’ minds. If we could only understand what our consumers are thinking and feeling as they think and feel it, we could create more effective ...