For years, experts have urged B2B merchants to take inspiration from B2C digital commerce, emphasizing the importance of providing a seamless user experience. This is particularly crucial for catering ...

Many B2B websites are stuck in the past, functioning an online brochure rather than a member of the business development team—engaging prospects throughout the sales cycle. Though the sales cycles ...

Though 88% of B2B companies say they understand their target audiences at least moderately well, they still struggle to translate that understanding into new business leads via their corporate ...

SourceMedia, the Observer Capital–owned publisher of financial trades like American Banker and The Bond Buyer, along with other B2B sites, is taking a page from the B2C playbook. While B2B pubs have ...

ANN ARBOR -- ForeSee, a provider of customer experience analytics, Tuesday released new research that allows B2B companies to determine how their Web sites compare to the B2B landscape regarding ...

How to build a prioritized list of the most promising B2B prospects that will be your next unicorns. The B2B market of any industry is finite. And, as is the case in any other market, the Pareto ...

According to recent data, B2B sites need to do better when it comes to customer engagement so we asked experts to share their tips on keeping visitors engaged. The jury is in — B2B websites need to do ...

Compiled By Deborah Austin In the B2B e-world, profitability may follow longevity. Of B2B firms online for three or more years, 46% are profitable today -- compared with only 32% of B2B firms overall ...

Here’s why the fifth P (payments) has proven to be an essential part of the marketing mix in 2022. Today, there are more ways to interact with brands, especially online, and thanks to their ...