MetaBroadcast will work with Gracenote, the content data business unit of Nielsen, to deliver TAM Ireland an ID mapping ...

While the sport’s fandom continues to grow, newer racket sports—like padel and pickleball—are gaining attention (and ...

PepsiCo and Nielsen teamed up to uncover what this means for brands. Download “Undervalued to Unstoppable” to see where the ...

Level up your strategy with key local travel habits. Nielsen’s Scarborough Industry Report provides crucial insights across U.S. markets, revealing unique consumer preferences for airlines, car ...

NEW YORK – June 17, 2025 – Streaming reached a historic milestone in May as its share of total television usage outpaced the combined share of broadcast and cable for the first time ever, according to ...

NEW YORK – June 24, 2025 – In a landmark month for streaming viewership, monthly shifts among media companies in May were attributable to each of the three main television distribution channels, ...

Power your media planning and invest in the channels that matter most with comprehensive data that shows where, when, and how to reach your target audiences.

Join this exclusive 30-minute webinar for an in-depth look at healthcare advertising trends. We’ll show how advertising intelligence can empower your marketing decisions and shape strategies for ...

Nielsen, a global leader in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay Group, and Warner Bros. Discovery), have today announced the extension of ...

这样做的目的是通过缩小收件人的范围，使您的营销活动更具针对性，从而更有可能产生共鸣。您只需联系那些可能会关心您所销售产品的人，就能提高效率并减少浪费，而且您还能准确了解营销活动在这些群体中的效果。您在大规模覆盖方面所牺牲的一切，都将在相关性的提高中得到弥补。 高级 ...