New Balance has a new global ambassador in global superstar Rosalía.

The “Bizcochito” singer sits down with Harper’s Bazaar to speak on the partnership, her relationship to sports and style, and ...

The New Balance 204L has been widely leaked and discussed, with Ronnie Fieg even teasing his Kith collaboration on the model ...

The Shohei Ohtani Collection from New Balance is available now! Check our Sneakers news for more upcoming releases and ...

New Balance is poised to reintroduce a foundational icon to its lineup, celebrating the enduring appeal of its heritage ...

Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

Gauff debuted her signature shoes, the New Balance Coco CG2, in her new Wimbledon White and Green Apple colorway on court ...

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

If New Balance never designed another new sneaker again and lived off of perennial favorites and archival reissues, it would do just fine.. But the Boston-based athletic company is not one to rest on ...

One of New Balance’s most revered shoe models will return next month. However, you’d be forgiven for not recognizing the name. Less regular than a leap year, the near-mythical New Balance 1300JP only ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin Clark, KD and more ...