iRobot was long overdue for a product redesign to win back its once overwhelming share of the robot vacuum market. The company just announced such a reinvention for its complete product line; it turns ...

Shares of iRobot plunged more than 30% on Wednesday after it said there is "substantial doubt" about its ability to stay in business. Massachusetts-based iRobot has been restructuring since the Amazon ...

The iRobot Select program is shutting down amid more cost cutting at the troubled robot vacuum manufacturer. The iRobot Select program is shutting down amid more cost cutting at the troubled robot ...

IRobot, the maker of the Roomba floor vacuum, said Monday that a planned deal to be acquired by Amazon would not go through, a development that led it to announce it would lay off 31% of its staff. In ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Just a few years ago, iRobot, best known as the maker of the Roomba, was riding high, with annual ...