CARLSTADT, NJ -- Will mythical and spiritual Ultra Violet be the color that will take the world by storm in 2018? Pantone dubbed the blue-based purple next year's Color of the Year citing its ties to ...

Absent from the visible spectrum and neither a wave nor a particle, the color pink is, for many, a scientific enigma: how can a shade that doesn’t even appear in the rainbow exist? The answer lies in ...

A 14.83-carat fancy vivid purple-pink internally flawless diamond will be the top lot at Sotheby’s Geneva Magnificent Jewels and Noble Jewels auction on November 11. It is the largest vivid ...

Luxe pearl and satin finishes look especially glamorous in purple.

Seven years after blue became a part of its chocolate rainbow, the maker of M&M's wants the world to decide on a new color from choices the Easter bunny might like. The maker of the multicolored ...

#TheShoe might be the next great color debate to break the Internet. Ava Munro posted this image to her Twitter account on July 8, 2015 with the question, "Which color matches the shoes the best?" ...

The largest purple-pink flawless diamond to ever appear at auction could realize up to $38 million when it goes under the gavel next week. The sizable stone, known as the Sakura, takes its name from ...