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Under Armour, best known for performance sports gear, is rolling out a collection of high-end clothing including jackets, trousers and trench coats. The company aims to reach what it calls 'ambitious ...
The future of wearables is not on our wrist, it's on our whole body. These two companies are showing us how applicable it can really be. Google's "Project Jacquard" At its Google I/O event in February ...
Technology is always moving forward, of course, but I never thought that fabric and clothing technology had much further to go. Fashion, yes; technology, no. GoreTex® was the miracle fabric technology ...
Stephen Curry is leaving Under Armour after the release of his 13th and final signature shoe, ending a 13-year partnership.