Texas Tech unveiled its new logo for next year, and while it's a twist on a classic look, there are plenty of happy and sad reactions. The university released a plethora of new logos on Tuesday, Oct.

Texas Tech has been undergoing a pretty substantial change lately thanks to a massive infusion of NIL money from their most prominent boosters. Among the changes is a planned change to their branding, ...

Texas Tech's athletic department just announced a major rebrand on a random Tuesday in October. Starting with the 2026-27 school year, the Red Raiders will wear a modernized "Double T' logo in red, ...

July 2 - Texas Tech will be the first college program to wear Patrick Mahomes' co-branded apparel under a 10-year deal with Adidas. The school announced the partnership with Adidas, which is now the ...

Are you a Texas Tech student, alumni or fan? Well, TTU just dropped a curated, designer-crafted lifestyle merch collection.

Ahead of their homecoming game against the Kansas Jayhawks on Saturday night, the Texas Tech Red Raiders showed off their new uniforms celebrating the 100th anniversary of the football program. The ...

Once again, Jacob Rodriguez and No. 5 Texas Tech were asked questions about all the money invested into their team this season.

The 11th-ranked BYU Cougars take on the fifth-ranked Texas Tech Red Raiders in Saturday's 2025 Big 12 Conference Championship ...

Texas Tech Athletics and longtime partner Learfield announced Friday a groundbreaking new approach that will reshape and enhance its relationships with ...