How women's sports is bringing in new brands and getting traditional sports sponsors to show up in different ways ...

Fans at a Golden State Valkyries game are out of their seats and yelling with glee. No, they aren’t cheering on star forward ...

Laura Youngson didn't expect to focus so much on soccer cleats when she organized a group of women to climb Mount Kilimanjaro ...

It wasn’t too long ago the closest the beauty industry got to the world of sport was in recreating a gentle ‘post gym flush’ on skin at fashion week. Here, the makeup artist would explain the look was ...

Women sports fans will control 75% of global discretionary spending by 2030, yet remain the most overlooked and untapped market in sports fandom.