Discover why Eloqua and Marketo lead Gartner's Magic Quadrant for CRM Lead Management and how they enhance CRM strategies. Eloqua and Marketo are the highest-ranking leaders in the June 2012 Gartner ...

SAP is the market share leader in the CRM, ERP, and SCM spaces, according to three reports from Gartner Dataquest. Gartner, which has traditionally measured market share in terms of new license ...

At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader, Salesforce.

SAP is planning to take on Salesforce on multiple fronts as it aims to tie its back-end financial software to front-office and redefine customer relationship management. SAP has assembled the CRM ...

The market for enterprise CRM software remained strong in 2007, according to recent reports from Gartner. And “strong” is really strong in this case: The firm pegged CRM revenue growth in 2007 at a ...

Gartner has just produced some new figures that appear to confirm that customer relationship management (CRM) will have a significant mobile presence by next year. Over the next two years, Gartner ...

In an exclusive interview, Dominik Asam shared frank views on how AI is changing back-office and engineering roles at the ...

(Note: After an award-winning career in the media business covering the tech industry, Bob Evans was VP of Strategic Communications at SAP in 2011, and Chief Communications Officer at Oracle from 2012 ...