NBA Take-Two Media, the joint venture between the pro basketball league and video game giant, is ready to pull back the ...

The NBA’s new broadcasting deal presents a new opportunity for Amazon to get in on the action, and after the opening night of their coverage with ‘NBA on Prime’ the streaming service is proving once ...

The video game publisher of the NBA 2K franchise will partner with the league on original content and competitive gaming via its new banner, while extending their multiyear partnership. By Alex Weprin ...

The NBA made its official return to NBC on Tuesday night, as part of the league’s broad new broadcast rights deal, and ...

Amazon Prime Video VP & Global Head of Sports and Advertising Jay Marine mentioned that the company’s media strategy shows ...