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As privacy rules tighten, M&C Saatchi built OneView to help marketers measure performance without relying on cookies or ...

Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...

A decade ago, I worked on impact-measurement guidelines for what was then called the venture philanthropy and social investment field in Europe. At the European Venture Philanthropy Association, we ...

Norton, MA. Measurement Computing (MCC) today announced its acquisition of Data Translation (DT), a designer, manufacturer, and provider of data-acquisition solutions for the test-and-measurement ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Business Editor Nielsen has won accreditation for ...