A fter months of testing and opt-ins, Google Search thinks its AI Mode is ready for primetime. Starting today, it’s going to ...

Google’s longstanding recommendation to do what’s best for your users has never been more critical. Dig deeper: The next wave of search: AI Mode, deep research and beyond 4. Create unique content ...

Google is announcing a bag of new tricks that it's keeping in Labs for now, so they'll only be available to early testers. Still, they show what Google sees as the future of search.

Reid also claimed Google sends more "quality clicks" (visitors who don't quickly bounce) to websites than a year ago. The company says people are also happier with the search experience.