When it came to opening a sequel to a classic animated movie, Disney didn’t rest on their laurels in selling Moana 2. Already, the original 2016 2x Oscar nominated movie has a built-in faithful; the ...

Disney and Amazon are teaming up to expand opportunities for advertisers, integrating the entertainment giant’s Real-Time Ad Exchange with the tech giant’s demand-side platform (DSP). The partnership, ...

Walt Disney Co (NYSE:DIS) employs artificial intelligence to develop “Disney’s Magic Words,” a novel advertising tool for Disney+ and Hulu. This tool uses AI and machine learning to analyze scenes, ...

IRVINE, Calif.--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP) today announced an expanded agreement with Disney Advertising focused on making premium CTV, video, and display inventory ...

Disney convened its fourth annual Tech and Data Showcase for advertisers at CES in Las Vegas on Wednesday, kicking it off with affirmation from CEO Bob Iger. “We know from a century of experience that ...

With Disney+ and Hulu set to merge in 2026 — and Hulu’s standalone app going away — Disney is reshuffling the marketing leadership of its entertainment division. Samantha Rosenberg, who has led ...

Disney Advertising has concluded its 2024-25 upfront ad-sales deal-making, with volume and revenue up 5% versus a year ago for all its linear/streaming digital platforms. Two years ago, Disney said it ...

Advertisers are demanding proof of performance to justify their streaming investments. In response, streamers are inking deals with retail media partners that promise closed-loop attribution. The ...

Walt Disney (NYSE:DIS) has teamed up with technology from Google (NASDAQ:GOOG) (NASDAQ:GOOGL) and The Trade Desk (NASDAQ:TTD) to extend its streaming advertising capability for the first time. The ...

This season includes first-of-its-kind digital and broadcast activations that immerse Dr Pepper into college football culture and lead the evolution of shoppable storytelling "This expanded ...

The Walt Disney Company has named its first chief brand officer in Asad Ayaz, according to a news release. The newly created role will report directly to CEO Bob Iger. As chief brand officer, Ayaz ...

Disney rolled out its upcoming lineup of programming in a spring tradition in the TV business that's known as the upfronts. Part presentation and part celebration, ABC and Disney stars joined the ...