While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

The erosion of taxation benefits for electric vehicles is impacting buyer decision when considering making the switch, ...

New nationwide data from VoucherCodes.co.uk has revealed that UK consumers are increasingly experiencing a powerful emotional reaction when they secure a ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. Everyone wants to get consumer behavior back to “normal,” ...

Consumers want to make greener choices in principle, but are stopped by cost, convenience and limited knowledge, says Andrew ...

The changes under the Digital Markets, Competition and Consumers Act 2024 (DMCCA) came into effect on 6 April. Credit: Stock-Asso/Shutterstock.com. A new consumer protection regime has come into force ...

The report found warnings among listed retailers hit their highest level for nearly two years and more than half cited ...

Consumer confidence in the UK economy fell during the last quarter to its lowest point so far this year, according to a survey. KPMG’s latest Consumer Pulse survey of 3,000 UK consumers saw the number ...

In an industry where consumer tastes seem to evolve at pace, understanding what people want before your competitors is a powerful advantage. That’s where AI is stepping in, spotting emerging trends on ...

This course is available on the MRes in Management (Marketing). This course is available with permission as an outside option to students on other programmes where regulations permit. This course uses ...