Apple introduced the original iPad on January 27th, 2010, and then released it in stores 66 days later. Finally, the first Apple Watch needed 227 days of development between its mid-September 2014 ...

The success of the Macintosh commercial, according to Stubley, prompted other companies to spend bigger on their own Super Bowl advertising. “Post-1984 there was a lot of money to go around ...

When Apple reached out earlier this year about using the song in the iPhone 16 ad campaign, Kaliko said he was surprised and thrilled for the opportunity. “So the crazy thing is Apple reached ...

Apple's commercial for its newest version of the iPad has left many creators feeling crushed. The tech giant's spot for the iPad Pro depicts items used to make art, like a record player, paint ...

The theory is that the commercial pays homage to George Orwell’s dystopian novel, "1984," and that the blue-gray tones of the imagery symbolize IBM, Apple’s biggest competitor at the time, and ...

An Apple commercial and ‘Where’s the beef?’ helped transform the Super Bowl in 1984 Forty years ago this month, a Wendy’s ad created by a Chicagoan and an Orwellian commercial for Apple ...

The iconic commercial never showed the actual computer, but ended with a tease: "On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like ‘1984.’" ...

But the halftime advertising landscape after the Apple commercial was not just defined by its ever-increasing budgets. Companies also borrowed stylistically from the way Apple approached the task.