Anyone who’s shed a tear (or a thousand) during Sarah McLachlan’s ASPCA commercial knows that as much as we might like to think of ourselves as purely logical beings, we’re often driven by our ...

Marketing is all about persuasion. Of course, you could argue that some of the most successful brands of all time—Coca-Cola or Nike, say—got to where they are not by convincing people that their ...

Certainly the new U.S. president has a lot on his mind and it would be unfair to expect his every phrase to be perfectly logical. Still, Barack Obama, perhaps because of the ease with which he ...