The standard iPad is also a great deal at only $279, which is lower than what we saw on Mother's Day. This tablet is equipped to do it all, and it even has support for the latest Apple Pencil. The Liquid Retina display is also a huge bonus, as you'll be able to watch content with vivid colors and a peak brightness of 500 nits.

The Apple AirTag is Amazon's top-selling tech gadget, and thanks to Prime Day, it's on sale for only $19.99 – a record-low price. If you tend to misplace your keys or wallet or want to track your luggage, just attach the AirTag to anything you don't want to lose, and your iPhone will locate the item.

Apple’s all-new budget phone has just received its biggest price cut yet, bringing it less than £500 for the first time since it launched in February. It’s better than the iPhone SE in every way. In his review, tech critic David Phelan said it's “not an upgraded iPhone SE,” but “an awful lot more, from more storage to a bigger display.”

We are now into day 2 of Amazon Prime Day. I still expect more unseen deals to trickle out, but for those of you who have been waiting for Apple deals specifically, there's no need to wait because the deals have already gone live.

Lose your bag? If you ever find it again, you might consider a tracking device — and this week, Apple's are on sale.