Aldi is known for low prices, no-frills aisles, and a shopping cart deposit system that sparks debate every time it hits TikTok. But this week, the German-owned grocery chain earned a new reputation for dropping a viral social media zinger that even Wendy’s might admire.

A 20-second cuddle at a Coldplay concert turned two anonymous executives into global villains, and a viral cautionary tale about power, privacy, and the wrath of the internet.